Hue Folk is a collective of diverse young artists brought together through their fascination with vibrant colour, typography, graphic design, folk and urban art. As creatives from varied disciplines, they bring together the vision of illustrators, graphic designers and digital artists. The debut collection from Hue Folk is heavily influenced by traditional lettering techniques vs 21st-century social media commentary, resulting in an assortment of vivid 3D typography based works. This Playful approach to our modern obsession with social media rehashes the old with a contemporary twist, whilst paying homage to the traditional craft of hand lettering. The collaboration of these individual artists results in a mash-up of printmaking, laser cutting and stencilling, to name just a few of the techniques they are reinventing. The eclectic materials used only further the diversity of this collection, with the addition of laser engraved wood, spray paint, ink and gold leaf.